Bill looks at the aspect of trust as it applies to websearch.
“The concept of Trustrank could be said to run on two assumptions. One is that good sites tend to point mostly at good sites. The second is that the more links to other sites are on a â€œgoodâ€ page, the less care there was in the selection of those sites, and less concern over checking upon them on a regular basis.”
I’ve often had SEOs asking me why I linked to such-and-such “bad” network. The reason is: I don’t give it a second thought. If I think something worth reading, I link to it.
That’s what the web is all about, eh.