Shoppers Research Online Before Making Purchases

Really? Who’d have guessed 😉

That’s rather obvious to most of us, I suspect, but I guess it is nice to have more formal case studies of these things, especially when trying to convince clients that they need your services.

According to the study, a large majority of consumers look online for information as a core part of the purchase decision process for products of all kinds. In particular, the Internet offers a collaborative environment where consumers turn for advice and the experience of others in weighing brands, discovering alternatives and distilling prices, as they weigh their purchase decisions“.

Customers look stuff up on the internet first, in other words.

Press release here.