I noticed today that Google are pushing their personalized search offering. I didn’t get a screen shot, but you may see an ad with a yellow background appearing when you conduct a search query. The ad encourages users to sign up.
“Personalized Search is part of Google’s ongoing effort to make your search experience more relevant to you. Using Personalized Search, you can:
Â· Get the results most relevant to you, based on what you’ve searched for in the past
Â· View and manage your past searches, including the webpages, images, news headlines and Froogle results you’ve clicked on
Â· Create bookmarks you can access from any computer
Early on, you may not notice a huge impact on your search results, but as you build up your search history, your personalized search results will continue to improve”
So, that may put an end to rank-watchin’, because serps will vary from one person to the next. Actually, they do already, but personalized search will make the differences even more pronounced.
I guess it depends on take-up…