It has long been speculated that Google may use Whois information to help determine quality, and much of that speculation stems from the following patent:
“Last yearâ€™s patent application from Google, Information retrieval based on historical data, also described the potential use of whois information to aid in the rankings of web pages, looking at information like as the length of the registration of a web site, or other aspects of the registration, such as:
- Whether physically correct address information exists over a period of time,
- Whether contact information for the domain changes relatively often,
- Whether there is a relatively high number of changes between different name servers and hosting companies,
- Whether there is known-bad contact information, name servers, and/or IP addresses associated with a domain”
Bill takes a closer look at this patent, compares it with a recent GoDaddy application, and speculates that recent decisions made by ICANN may put a damper on Google’s potential use of whois data.