How To Reduce Click Fraud

There are various estimates about the rate of click fraud, but one thing most studies agree on: click fraud is rampant. I’ve seen reliable studies putting click fraud at 25%, and more.

How can you reduce the impact of click fraud? Here’s a few quick and easy methods:

  • Watch for traffic spikes, and reduced conversion rates, outside your averages.
  • Contextual advertising – while content targeted advertising can be cheap, it does require careful monitoring. See above.
  • Don’t advertise in countries you don’t serve. Use the geo-target function. Watch for any traffic that falls outside your targeted regions.
  • Watch for numerous duplicate IP addresses in your stats.
  • Unless you’re very experienced, stick to the major PPC search providers. The traffic from smaller engines requires careful monitoring.
  • Implement click fraud monitoring software
  • Report your findings to the search engines. The more data you have, the better your chances of a refund.
  1. ToddWToddW05-08-2006

    “Don’t advertise in countries you don’t serve. Use the geo-target function. Watch for any traffic that falls outside your targeted regions.”

    Is a big one! Google of course wants you to advertise as much so they make more money but you really need to FINE TUNE your campaigns!

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