While I think there is a lot of potential to make money directly from blogs, I think it is more likely people will make money because of blogs. They are a great way to market yourself, and can lead to consulting work, networking, employment opportunities, writing gigs (heh!), speaking invitations, and more. One of the more interesting things my blog got me was an all-expenses paid trip to Redmond! Did I mention the drinks were free 🙂
Here’s an interesting article written by a blogger who went from $4.12/day to over $200/day. He talks about the perks (“free stuff”), the expenses (“dirt cheap”), and income generation strategy i.e. have one!
This bit is debatable:
“Pick a niche that youâ€™re passionate about. Iâ€™ve written 400+ articles so far, and I still feel like Iâ€™m just getting started. Iâ€™m not feeling burnt out at all. I chose to build a personal development site because Iâ€™m very knowledgeable, experienced, and passionate about this subject. I couldnâ€™t imagine a better topic for me to write about.
Donâ€™t pick a niche just because you think it will make you money. I see many bloggers try to do that, and itâ€™s almost invariably a recipe for failure. Think about what you love most, and then find a way to make your topic appealing to a massive global audience. Consider what will provide genuine value to your visitors. Itâ€™s all about what you can give”.
It is great if you can pick a niche that you are passionate about. While it is often more difficult to write about topics when your heart isn’t in it, it is certainly possible. Freelance writers do it all the time.
You do need to understand your audience. If you provide value to that audience, they will return. If your advertising provides value to that audience, they will click.