Old news is a gold mine.
Interesting post at the Long Tail Blog about how the existence of Google, and other search engines, means that news doesn’t need to disappear the day after it has published, which is how the newspaper industry has traditionally operated:
“What matters to modern search engines is relevance, measure mostly by the number of other sites that link to a page. A little-noticed implication of this is that older content tends to score higher because it’s had longer to accumulate incoming links. In other words, search inverts the usual priority of content: older is often better.”
OK, so he is missing the fact that a freshness algo treats certain news content differently, but the point is a good one. News archives are valuable advertising real estate.
Old news is no longer just old news.
It is a place.