I don’t know about you, but for me, that description conjures up some weird visual imagery.
Someone going by the name of “John Scott” gets a write up here about some contest he is running. Apparently,
“The young, geeky types who are behind this enhanced way of boosting a Web site’s Google juice let off steam with practical jokes, including global Google-gaming contests”
You’re not evil, just very naughty boys and girls! 😉