Nielsen/NetRatings released data showing that search engine use is growing.
“…Google, continuing on its expansion aims and new product features, had its search-engine use in March 2006 grow 41 percent from last March’s figure….Google search was used 2.9 billion times this past March, compared to 2.06 billion times the previous March”
Yahoo! also had very good figures:
“One of Googleâ€™s biggest rivals, Yahoo!, says its search engine use rise even greater, jumping up 47 percent to 1.33 billion searches in March 2006.”
It appears that the portalisation of search and online services has resulted in brand loyalty, and is responisble for increasing usage overall.