Many people who do SEO don’t call themselves SEOs.
Stuntbdl nails it:
“Part of the problem may be the fact that there is a definitive life cycle to SEOâ€™s. Most folks will be drawn in at some point as part of a job our their own business. They will proceed to grow their understanding to use it to help others, grow their own business, or do consulting. Most of the stellar SEO folks will end up doing affiliate marketing or starting their own non-SEO business models. They grow increasingly frustrated with the information gap between themselves and the prospects seeking services”.
I think this is the experience of a lot of people. When SEO is done effectively, that is – it delivers real bottom line benefits instead of just rankings – then many SEOs ask themselves “why am I spending time doing this for other people?”. If you can command high-value traffic, and you know how to make it convert, you are worth gold with a capital G.
Also, there is a point when SEO becomes one small part of the much larger marketing skillset. The best SEOs, in my opinion, are not those who know the mechanics of what they do, but they also know the “why”. If you bring in a customer, then you’d better know exactly how that customer is going to increase your revenue.
What’s the best thing an SEO can learn beyond the basic SEO skillset? I think it’s marketing theory.
Here’s a primer.