Google Base is quietly being integrated into Google’s main results. Needless to say, it is not being displayed on page 3, result number 27.
This should be of concern to anyone who aggegates data and adds little value in the process. Google Base provides real estate listings search, classifieds, and they’ve recently been spotted providing auto listings, too. Google won’t stop there. It’s going to be difficult to compete in those spaces when the number one “listing” is a search box.
Then again, if you can’t beat ’em, join em. As well as publishing data on your own site, you could also load your stuff into Google Base, too.