What’s the single best piece of information you know about search marketing?
There was a time when we all knew nothing about search engines and how to go about making money via this channel. At some point, someone told you something that made you go “a-ha!”. If you were to pass that information on to some of the newer readers here, what would your advice be?
Here’s mine: Read this:
Always get half payment up front.
OK, that’s not strictly search marketing, but it’s paid off time and time again in business!
There is no point getting a lot of visitor traffic to a site if all the visitors leave without buying or engaging. A number one rank is useless unless it provides you with a real return. Once you’ve targeted your keywords, put effort into making a site that will convert visitors to desired action.
Which is best? A site that receives 10 visitors per day, and converts one of them, or a site that gets 10,000 visitors per day, and converts none of them? The later site clearly isn’t targeting properly, or moving visitors to desired action, but their seo might be top-notch. So what.
Oh, and read this book. Ugliest cover in the world, but it contains killer content and strategy.
I’m getting carried away. Your turn.