Warning :: This is a Useless Rant Every now and then the topic of defining SEO comes up. Many an SEO will tell you that SEO encompases the entire spectrum of Internet marketing. PPC management, organic SEO, link building, brand management, naming, public relations, publicity and redefining business models – supposedly this is all the …
Alternatives to SEO
Again with the anti-SEO When I first started on the Internet, I assumed that if I put a website up and offered a service of unique value the traffic would come. The build it and they will come mentality. Of course I soon learned how the error of my ways, and I asked around in …
SEO Copywriting
An SEO copywriting tutorial by John Scott The Place of Copy in SEO SEO copywriting, as detailed here, is page-elements SEO. In short, we will speak briefly about page titles, H1 and H2 tags, bold text, italicized text, keyword density and keyword prominence. The only aspect of page-elements SEO which we will not discuss in …
Alexa is Bunk
Alexa Web Search is a funny topic. Amusing, in fact. Alexa, despite the fact that it has a very small user base, takes it upon itself to issue “traffic rankings”. These lopsided and absurdly inaccurate traffic rankings in themselves are enough to warrant a chuckle; but this topic gets much funnier when you see CEO’s …
Keyword Research
Researching your keywords is the first step in any search engine optimization project.
Copyright Law Explained
In this copyright tutorial, we will attempt to explain copyright law in sufficient detail to answer the most frequently asked questions, such as: What is copyright? How do I copyright my material? I hired a web designer to create a web site; who owns copyright? Is the copyright symbol necessary? What is copyright infringement? How …
Sensory Branding
Recently an acquaintance launched a new website and a new service. The service should have been trumpeted from mountain tops and featured in the Wall Street Journal. It wasn’t. It was ignored, blown off and pretty much went unnoticed. Why?
